2026 Guide

Best CPQ Tools & Software

Compare the top Configure Price Quote (CPQ) solutions. Find the best CPQ tool for your business with our expert analysis.

What to Look for in CPQ Software

Ease of Use

How quickly can your team adopt and use the tool?

Security

Enterprise-grade security and compliance features

Scalability

Can it grow with your business needs?

Integration

How well does it connect with your CRM/ERP?

Top CPQ Tools Comparison

We've evaluated the leading CPQ solutions based on features, ease of use, integration capabilities, and customer feedback.

Enterprise
4.5
Salesforce CPQ
Native Salesforce integration with powerful pricing and quoting capabilities. Best for Salesforce-centric organizations.

Key Strengths:

  • Deep CRM integration
  • Guided selling
  • Revenue Cloud compatible

Best for: Salesforce ecosystem users

Enterprise
4.6
Oracle CPQ
Formerly BigMachines, offers advanced configuration logic and BML scripting for complex product models.

Key Strengths:

  • Complex configurations
  • BML/BMQL scripting
  • Manufacturing focus

Best for: Complex manufacturing & B2B

Enterprise
4.3
SAP CPQ
Formerly Callidus CPQ. Tight SAP integration with subscription billing and revenue management.

Key Strengths:

  • SAP ecosystem
  • Subscription billing
  • Global enterprise

Best for: SAP customers

Modern
4.4
ServiceNow CPQ (Logik.io)
AI-powered headless CPQ with advanced configuration engine. Ideal for modern tech stacks.

Key Strengths:

  • Headless architecture
  • AI configuration
  • API-first

Best for: Modern SaaS & headless commerce

Mid-Market
4.2
Conga CPQ
Formerly Apttus CPQ. Strong document generation and contract lifecycle management.

Key Strengths:

  • Document automation
  • CLM integration
  • Flexible pricing

Best for: Document-heavy sales processes

SMB
4
HubSpot CPQ
Native HubSpot quoting with product library and e-signature. Great for growing businesses.

Key Strengths:

  • Easy to use
  • HubSpot native
  • Quick setup

Best for: SMBs using HubSpot

Frequently Asked Questions About CPQ Tools

What is CPQ software?

CPQ (Configure, Price, Quote) software automates the sales quoting process. It helps sales teams configure complex products, apply accurate pricing rules, and generate professional quotes in minutes instead of hours.

What are the best CPQ tools for enterprise?

The top enterprise CPQ tools include Salesforce CPQ, Oracle CPQ (formerly BigMachines), SAP CPQ (formerly Callidus), and ServiceNow CPQ with Logik.io. The best choice depends on your existing tech stack and business requirements.

How much does CPQ software cost?

CPQ pricing varies widely. Enterprise solutions like Salesforce CPQ and Oracle CPQ typically range from $75-$150 per user/month. Implementation costs can range from $50,000 to $500,000+ depending on complexity.

How do I choose the right CPQ tool?

Consider your CRM/ERP ecosystem, product complexity, team size, and budget. Salesforce users should consider Salesforce CPQ, SAP customers should look at SAP CPQ, and companies with complex manufacturing needs often choose Oracle CPQ.

Need Help Choosing the Right CPQ Tool?

Our CPQ experts can help you evaluate options and implement the best solution for your business.